This is advertising

Format: Print Author/s: Williams, Eliza Call Number: HF5823 .W56 2010 Publisher: Laurence King Publishing Date of Publication: 2010 ISBN: 9781856696470 Pages: 223 Language: English Tags: Advertising | Marketing |

About the Resource:

Advertising has changed. In today’s world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.

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