No Image Available

The strategy and tactics of pricing: guide to growing more profitably

 Format: Print  Author/s: Nagle, Thomas T.; Hogan, Jogn E.; Zale, Joseph  Call Number: HF5416 N24 2011  Publisher: Pearson Education  Place of Publication: Boston  Date of Publication: 2011  ISBN: 9780136106814  Pages: 334  Language: English  Dimension: 23 cm  Tags: Marketing -- Decision makingPricing |
 About the Resource:

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.


The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers.