The strategy and tactics of pricing: guide to growing more profitably

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Format: Print Author/s: Nagle, Thomas T.; Hogan, Jogn E.; Zale, Joseph Call Number: HF5416 N24 2011 Publisher: Pearson Education Date of Publication: 2011 ISBN: 9780136106814 Pages: 334 Language: English Place of Publication: Boston Dimension: 23 cm Tags: Marketing -- Decision making | Pricing | More Details

About the Resource:

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers.

About the author

[books_gallery_author author="Nagle, Thomas T.; Hogan, Jogn E.; Zale, Joseph"]
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