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The New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

 Format: Print  Author/s: Scott, David Meerman  Call Number: HF5415.1265 S393 2013  Publisher: John Wiley & Sons, Inc.  Place of Publication: Hoboken, New Jersey  Date of Publication: 2013  ISBN: 9781118488768  Pages: 439  Language: English  Dimension: 23 cm  Tags: Internet marketingOnline -- MarketingPublic relations |
 About the Resource:

The pioneering guide to the future of marketingThe New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketingand Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.

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