From the CFO who brought Salesforce, Pandora, and Yext public, “The IPO Playbook” delivers an insider’s perspective of what it takes to prepare for a successful initial public offering.
Author Steve Cakebread walks readers through the ins and outs of taking
your company public, from how to make the decision to do an IPO, to
timing, preparation and execution, including building the right internal
team and selecting external partners.
The book is both an invaluable reference guide and an enjoyable read
that incorporates stories from Steve’s time creating three successful
IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett
“The IPO Playbook” has received
endorsements from the President of the New York Stock Exchange, Stacey
Cunningham, Salesforce Chairman and co-CEO Marc Benioff, Yext CEO Howard
Lerman, Bill.com CEO René Lacerte, CEO, Bill.com, SolarWinds President
and CEO Kevin Thompson, Stanford University Disruptive Technology and
Digital Cities Executive Director Michael Steep, and Salesforce
President and CFO Mark Hawkins, and Yext Senior Vice President Dominic