The four pillars of investing : lessons for building a winning portfolio

William Bernstein’s commonsense approach to portfolio construction has served investors well during the past turbulent decade–and it’s what made The Four Pillars of Investing an instant classic when it was first published nearly a decade ago. This down-to-earth book lays out in easy-to-understand prose the four essential topics that every investor must master: the relationship of risk and reward, the history of the market, the psychology of the investor and the market, and the folly of taking financial advice from investment salespeople.