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The Evangelists : insights from leaders of the nation’s most beloved brands

 Format: Print  Author/s: Dizon, Pancho; Padillo, Monica; Ferraz, Ezra; Siochi, Chiara; Henares, Julia; Gaw, Chloe  Call Number: HF548.325 .P34 2020  Publisher: Ambidextr Corporation  Place of Publication: Makati City, Philippines  Date of Publication: 2020  ISBN: 9786219621731  Pages: 242  Language: English  Dimension: 23 cm  Tags: Business leadersMarketing -- Southeast Asia -- Philippines |
 About the Resource:

The Philippines is often known for its scenic views and culture of hospitality. In the world of business, the country is popular for outsourcing businesses. However, one domain that the Philippines is less attributed to is marketing and communications. Filipino marketers and corporate communicators have such wonderful insights about the industry and their businesses, but they are often left unheard.

 

Luckily, “The Evangelists: Insights from the Leaders of the Nation’s Most Beloved Brands” has become their platform to voice their ideas and share their experiences in their field. The book features marketing and communications leaders from top consumer and enterprise brands in the Philippines. Each leader offers insights into some aspects of communications, including everything from events management and media relations to crisis communications and corporate social responsibility―all of which shape how consumers perceive a brand.

 

Whether you’re a marketing and comms professional yourself or a business leader who wants to better communicate your brand’s messages, “The Evangelists” is the perfect guide for you. You can take inspiration from the real life experiences of marketing and comms leaders across the country and apply their lessons learned into your own practices as well.

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