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Sweet spot : how to maximize marketing for business growth

 Format: Print  Author/s: Sinha, Arun  Call Number: HG4521 M825 2007  Publisher: John Wiley & Sons, Inc.  Place of Publication: Hoboken, NJ  Date of Publication: 2007  ISBN: 0470051434  Pages: 238  Language: English  Dimension: 24 cm  Tags: MarketingMarketing -- ManagementSuccess in business |
 About the Resource:

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

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