Strategic management concepts and cases: a competitive advantage approach

Format: Print Author/s: David, Fred R. Call Number: HD30.28 .D388 2013 Publisher: Pearson Education Place of Publication: Singapore Date of Publication: 2013 ISBN: 9789814604840 Pages: 267 Language: English Dimension: 25 cm Tags: Management -- Case studies | Strategic planning -- Case studies |

About the Resource:

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Submit your review
Name:
Email:
Website:
Review Title:
Rating:	1 2 3 4 5
Review:

Check this box to confirm you are human.
Submit Cancel

Create your own review

Market Education

Average rating:

0 reviews

Back