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Mean markets and lizard brains : how to profit from the new science of irrationality

 Format: Print  Author/s: Burnham, Terry  Call Number: HG179 B847 2005  Publisher: John Wiley & Sons, Inc.  Place of Publication: New Jersey  Date of Publication: 2005  ISBN: 0471602450  Pages: 310  Language: English  Dimension: 24 cm  Tags: Finance--PersonalInvestmentsSelf-management |
 About the Resource:

Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets.

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