Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online
shopping has led countless entrepreneurs to jump on the e-commerce
bandwagon—but despite their big dreams and hard work, most fail. This
book shows them how to succeed in grabbing their piece of the e-commerce
pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online
business. Hundreds of proven strategic and tactics, as well as dozens
of time-saving web resources, help you jumpstart the process. The
authors reveal the 10 most common e-commerce mistakes and offer
fail-safe strategies for avoiding them. Innovative automation strategies
save you time and money and help you create new streams of passive
income. Featuring current technology—including Web 2.0 innovations, web
conferencing, podcasts, blogging and more—this comprehensive manual puts
website owners on the road to profitability.