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Mastering online marketing

 Format: Print  Author/s: Meyerson, Mitch and Scarborough, Mary Eule  Call Number: HF5415.1265 .M467 2010  Publisher: McGraw Hill  Place of Publication: Canada  Date of Publication: 2010  ISBN: 9780071312127  Pages: 260  Language: English  Tags: Electronic commerce -- MarketingInternet advertisingInternet marketing |
 About the Resource:
Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.
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