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Master Data Management in Practice: Achieving True Customer MDM

 Format: Print  Author/s: Cervo, Dalton; Allen, Mark  Call Number: HF5415.5 .C43 2011  Publisher: John Wiley & Sons, Inc.  Place of Publication: United States  Date of Publication: 2011  ISBN: 9780470910559  Pages: 247  Language: English  Dimension: 24 cm  Tags: Customer relations -- Data processingData integrationData warehousing |
 About the Resource:

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You’ll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

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