Marketing artificial intelligence : AI, marketing, and the future of business

Format: Print Author/s: Roetzer, Paul; Kaput, Mike Call Number: HF5415 .R56653 2022 Publisher: Matt Holt Books Date of Publication: 2022 ISBN: 9781637740798 Pages: 240 Dimension: 24 cm Tags: Artificial intelligence | Marketing--Technological innovations |

About the Resource:

Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity

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