No Image Available

Hey, Whipple, squeeze this : the classic guide to creating great ads

 Format: Print  Author/s: Sullivan, Luke; Boches, Edward  Call Number: HF5825 .S88 2016  Publisher: Wiley  Place of Publication: Hoboken, New Jersey  Date of Publication: 2016  ISBN: 9781119164005  Pages: 438  Language: English  Dimension: 23 cm  Tags: Advertising copy |
 About the Resource:

Hey WhippleSqueeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.


Creativity is still king, but this new edition contains:

  • Important new chapters and updates that bring Whipple into the new digital world
  • New content and examples for how to use social media and other emerging platforms
  • Illustrate what’s changing in the new world of advertising—and what isn’t

Hey WhippleSqueeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Submit your review

Create your own review

Market Education
Average rating:  
 0 reviews