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Doing research in business and management: an essential guide to planning your project

 Format: Print  Author/s: Saunders, MarkLewi, Philip  Call Number: HD30.4 .S28 2012  Publisher: Financial Times Prentice Hall, is an imprint of Pearson  Place of Publication: Harlow, England ; New York  Date of Publication: 2012  ISBN: 9780273726418  Pages: 233  Language: English  Dimension: 24 cm  Tags: Business -- Research |
 About the Resource:

If you need any help with your research project or dissertation, then this book is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project. Don’t forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS and NVivo, and where you can search the Internet more efficiently and effectively with our Smarter Online SearchinGuide!

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