Life was simpler in the fifties. The business then of business was to produce goods and services that satisfied society’s needs andand, in the process, to make profit. Beyond these, the responsibility of acorporation to society was to engage in philanthropy, to contribute some of its surplus for civic and social causes.
This book seeks to document how nine progressive, and socially responsible companies have reacted to, and responded to Philippine society’s heightened demands. In case after case, it tells the stories of why and how these companies have engaged in community relation (comrel) projects.
This is an interesting book because it gives corporate social responsibility a human face. The faces range from those of the comrel projects’ beneficiaries, to those of the company employees who manage the programs, and even those of the CEOs, who attempt to create a corporate culture based on the values of social responsibility and collective initiative.