No Image Available

Corporate communication

 Format: Print  Author/s: Argenti, Paul A.  Call Number: HD30.3 .A73 2016  Publisher: McGraw-Hill Education  Place of Publication: New York  Date of Publication: 2016  ISBN: 9789814636193  Pages: 312  Language: English  Dimension: 23 cm  Tags: Management -- Case studiesStrategic planning -- Case studies |
 About the Resource:

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Market Education
Average rating:  
 0 reviews
 Back