Corporate communication

Format: Print Author/s: Argenti, Paul A. Call Number: HD30.3 .A73 2016 Publisher: McGraw-Hill Education Place of Publication: New York Date of Publication: 2016 ISBN: 9789814636193 Pages: 312 Language: English Dimension: 23 cm Tags: Management -- Case studies | Strategic planning -- Case studies |

About the Resource:

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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