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Corporate communication: a guide to theory and practice

 Format: Print  Author/s: Cornelissen, Joep  Call Number: HD30.3 C667 2011  Publisher: SAGE Publications  Place of Publication: Thousand Oaks, CA  Date of Publication: 2011  ISBN: 9780857022431  Pages: 272  Language: English  Dimension: 25 cm  Tags: Business communicationCommunication in management |
 About the Resource:

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asiaand Australia.

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