BusinessModelGeneration is a handbook for visionaries, game changers, and challengers striving to defy outmoded businessmodels
and design tomorrow’s enterprises. If your organization needs to adapt
to harsh new realities, but you don’t yet have a strategy that will get
you out in front of your competitors, you need BusinessModelGeneration.
Co-created by 470 “BusinessModel
Canvas” practitioners from 45 countries, the book features a beautiful,
highly visual, 4-color design that takes powerful strategic ideas and
tools, and makes them easy to implement in your organization. It
explains the most common BusinessModel patterns, based on concepts from leading business
thinkers, and helps you reinterpret them for your own context. You will
learn how to systematically understand, design, and implement a
game-changing businessmodel–or
analyze and renovate an old one. Along the way, you’ll understand at a
much deeper level your customers, distribution channels, partners,
revenue streams, costs, and your core value proposition.
BusinessModelGeneration
features practical innovation techniques used today by leading
consultants and companies worldwide, including 3M, Ericsson, Capgemini,
Deloitte, and others. Designed for doers, it is for those ready to
abandon outmoded thinking and embrace new models
of value creation: for executives, consultants, entrepreneurs, and
leaders of all organizations. If you’re ready to change the rules, you
belong to “the businessmodelgeneration!”