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Business analytics : combining data, analysis & judgement to inform decisions

 Format: Print  Author/s: Gordon, Mary Ellen  Call Number: HD30.28 .G6697 2023  Publisher: Sage  Date of Publication: 2023  ISBN: 9781529796117  Pages: 219  Language: English  Tags: Business planning--Statistical methodsIndustrial management--Statistical methods |
 About the Resource:

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.

Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.

Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt

Suitable for undergraduate and postgraduate students studying business analytics.

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