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Breaking out : how to build influence in a world of competing ideas

 Format: Print  Author/s: Butman, John  Call Number: HF5415.153 .B885 2013  Publisher: Harvard Business Review Press  Place of Publication: Boston, MA  Date of Publication: 2013  ISBN: 9781422172803  Pages: 252  Language: English  Dimension: 24 cm  Tags: Creative ability in businessCreative thinkingDiffusion of innovationsEntrepreneurshipNew products |
 About the Resource:

In Breaking Out, idea developer and adviser John Butman showhow the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.


It isn’t easy. Butmaargues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharinof ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.


Based on his own experience in advising content experts worldwide, Butman showhow the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.


If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship.

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