With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEANChampions seeks to address the role of the strong local firms inregionalintegration, how these ‘champions‘ succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation inregionalintegration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing
current narratives that focus on macroeconomic, socio-political, and
trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.