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100 great PR ideas : from leading companies around the world

 Format: Print  Author/s: Blythe, Jim  Call Number: HD59 .B595 2009  Publisher: Marshall Cavendish Business  Place of Publication: Singapore  Date of Publication: 2009  ISBN: 9780462099491  Pages: 202  Language: English  Dimension: 20 cm  Tags: BUSINESS & ECONOMICS -- Public RelationsPublic relationsPublic relations -- Miscellanea |
 About the Resource:

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

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